Terms & Conditions
Memolio — Personalised Children's Storybook Service
Last updated: 8 May 2026
Section 1: Provider and Scope
The Egg Consultancy GmbH
Ing.-Etzelstraße 23/Top 2, 6020 Innsbruck, Austria
Commercial Register: FN 581798 k, Landesgericht Innsbruck
VAT ID: ATU78257501
Email: hello@memolio.io
By placing an order with us, you accept these Terms and Conditions in full.
Section 2: Description of Service
We offer personalised AI-illustrated hardcover storybooks based on photographs and biographical information that you provide. Our service includes:
- Collecting your information via WhatsApp or web form questionnaire
- Generating a unique story using artificial intelligence
- Creating watercolour-style AI illustrations
- Producing a 24-page, full-colour, A4 portrait, case-wrap hardcover book on 170 gsm machine-coated silk paper
- Printing and shipping the book to the delivery address you provide (EU + UK)
Each book is unique and one-of-a-kind. The Memolio product is hardcover-only — we do not currently sell a stand-alone digital PDF.
Section 3: Ordering Process
3.1 How to Order
Complete the questionnaire, upload photographs, review your order, and confirm submission.
3.2 Contract Formation
A binding contract is formed upon your order submission. We will send you a confirmation email.
3.3 Delivery Timeframe
- AI generation of your book preview: typically 30 minutes to 2 hours
- Review and regeneration period: a day or two of back-and-forth once you receive your preview link
- Printing and shipping of the hardcover: 7–14 business days after your final approval
Printing and physical fulfilment are carried out by our print partner CloudPrinter B.V. (Maliebaan 50, 3581 CS Utrecht, Netherlands) and their European production partners. Delivery is currently available within the EU and the United Kingdom.
3.4 Right to Refuse Orders
We reserve the right to refuse orders containing inappropriate, offensive, or illegal content.
Section 4: Pricing and Payment
- Prices are as displayed on our website at the time of order
- Prices include Austrian VAT where applicable; shipping is shown separately at checkout and varies by destination country
- Payment is due at the time of order — production does not begin until payment has been received
- Payments are processed by Stripe Payments Europe, Limited (1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland). Card data is collected and stored by Stripe, not by us — please refer to Stripe's own privacy notice for details
- Accepted payment methods are those Stripe makes available at checkout (typically major credit/debit cards plus selected local methods such as Klarna, SEPA Direct Debit and Apple/Google Pay, depending on country)
Section 5: Right of Withdrawal — Important Notice
5.1 Exclusion for Personalised Goods
The 14-day withdrawal right under the Austrian Fern- und Auswirkungsgesetz (FAGG) § 11 does NOT apply to personalised goods. Your book is one-of-a-kind and specifically created for you.
Legal basis: FAGG § 18 Abs. 1 Z 3 and EU Consumer Rights Directive 2011/83/EU Article 16(c).
5.2 Your Explicit Consent to Immediate Production
IMPORTANT — Please read carefully:
By confirming your order, you explicitly acknowledge and agree that:
- The product is personalised and one-of-a-kind, manufactured to your individual specifications
- AI generation of your book begins immediately upon order confirmation, and printing begins immediately upon your final approval of the preview
- You lose your statutory 14-day withdrawal right under FAGG § 18 Abs. 1 Z 3 because the goods are personalised
This waiver applies only to the statutory 14-day withdrawal right for personalised goods. Your statutory warranty rights for defects (Section 11) are not affected.
Section 6: Photographs and Content
6.1 Your Warranties
By uploading photographs and providing information, you warrant that:
- You own the photographs or have permission to use them
- You have consent from all depicted persons (or their legal representatives)
- You have parental consent for any photographs of children
- The information you provide is accurate and true
- The content does not violate any laws or third-party rights
6.2 Indemnification
You agree to indemnify and hold harmless The Egg Consultancy GmbH from any claims arising from your breach of the above warranties.
Section 7: AI Disclosure
7.1 Fully AI-Generated Content
All text and illustrations are generated by artificial intelligence. No human author or illustrator is involved in the creation of your book's content.
7.2 Potential Imperfections
AI-generated content may contain minor imperfections, inconsistencies, or unusual phrasing. This is inherent to the technology and is not grounds for refund or cancellation.
7.3 AI Systems Used
- Story Generation: OpenAI GPT (large language model)
- Photo Analysis: OpenAI vision API
- Illustration Generation: Seedream v4.5 (via BytePlus Jimeng API)
7.4 EU AI Act Compliance
This disclosure is made in accordance with the EU AI Act (Regulation (EU) 2024/1689), Article 50 (transparency requirements for AI systems).
Section 8: Intellectual Property
8.1 Copyright Considerations
AI-generated content may not be eligible for copyright protection in all jurisdictions. We make no representations regarding copyright ownership.
8.2 License to You
You receive a perpetual, non-exclusive, non-transferable licence to use your personalised book for personal, non-commercial purposes.
8.3 Restrictions
You may not:
- Reproduce, distribute, or sell the book commercially
- Modify or create derivative works
- Use the content for commercial purposes
- Publicly distribute or upload the content to social media without our consent
8.4 Marketing Use
We may use anonymised excerpts from your book (without personal information or identifying details) for marketing or promotional purposes unless you opt out in writing.
Section 9: Limitation of Liability
To the extent permitted by Austrian law, our liability is limited to:
- Liability for intent and gross negligence only
- We are not liable for: AI-generated content inaccuracies, third-party service failures, information you provided, or indirect/consequential damages
- Maximum liability = the price you paid for your order
Mandatory consumer protection laws remain unaffected. If you are a consumer under Austrian law (ABGB), your statutory rights cannot be limited.
Section 10: Data Protection
Your personal data is processed in accordance with our Privacy Policy. Please read it carefully.
Section 11: Complaints and Warranty
If you have complaints about your order, please contact us at hello@memolio.io as soon as you spot the issue, and ideally within 14 days of delivery so we can investigate any transit damage with the carrier.
Your statutory warranty rights under the Austrian ABGB (§§ 922 ff) remain unaffected and apply as normal for the physical hardcover. If a book arrives damaged, misprinted, or otherwise defective through no fault of your own, we will reprint and reship the book at our expense.
For further help, our customer support page is at memolio.io/support.
Section 12: Governing Law and Jurisdiction
These Terms & Conditions are governed by Austrian law, excluding conflict of law rules and the UN Convention on Contracts for the International Sale of Goods (CISG).
For consumers, the jurisdiction of your domicile is preserved as required by law.
Section 13: Online Dispute Resolution
Consumers in the European Union may use the European Commission's Online Dispute Resolution platform:
https://ec.europa.eu/consumers/odr/
Section 14: Severability
If any provision of these Terms & Conditions is found to be invalid or unenforceable, the remaining provisions shall remain in force.
Section 15: Changes to These Terms
We may update these Terms & Conditions at any time. Changes will be effective immediately upon posting to this page. Your continued use of our service constitutes acceptance of any changes.
Questions? Contact us at hello@memolio.io for any questions about these terms, or visit memolio.io/support.